Burnkit

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PKWY is a masterplan development in Surrey, British Columbia, the fastest growing metropolitan centre in Greater Vancouver.

Naming, Brand, Campaign Roll Out

The name PKWY references the location along City Parkway in Surrey’s downtown. The abbreviation helps to set the tone for the energetic urban environment and the rejuvenation of the city core. A bold wordmark and expressive typography drive the brand look and feel and reflect the confident, youthful, forward looking concept of the development.

THE PKWY BRAND PROJECTS CONFIDENCE AND RELYS ON BOLD SIMPLICITY TO STAND APART IN VANCOUVER'S CROWDED, HYPER-COMPETITIVE REAL ESTATE SPACE.