Respected world-wide for its contemporary style and innovative approach to the art form.
Ballet BC
Brand Strategy
Naming
Brand Identity
Brand Guidelines
Digital
Environmental
![](https://cdn.sanity.io/images/zixjfcpx/production/c9562e9a31b45e54f3ad95c89c343385a8ff838b-2880x1744.jpg?w=2880&h=1744&auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/93f3409de3cd2acce1f762f5a72e0698c49ce1ff-680x1464.jpg?auto=format)
2022/2023 Website
![](https://cdn.sanity.io/images/zixjfcpx/production/01d3ccea5f63e249c756cf31c0c586d2c11e137a-2880x1972.jpg?w=2880&h=1972&auto=format)
Working closely with Ballet BC leadership, we explored how the brand could viscerally convey the innovative and modern character of the company.
![](https://cdn.sanity.io/images/zixjfcpx/production/57f2dd436bc80deafbc655d723731068ded4216e-2880x3144.jpg?w=2880&h=3144&auto=format)
We prepared a highly conceptual and explorative presentation that allowed Ballet BC to participate in an open-ended conversation about how best to encapsulate their unique brand of ballet.
![](https://cdn.sanity.io/images/zixjfcpx/production/3f58b0dd1295ab1b8c49eb0641f29dd0e0b1cf97-2880x1740.jpg?w=2880&h=1740&auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/2792446a7ba29c31f2422195825948b4a119b33d-2880x1744.jpg?w=2880&h=1744&auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/92c66ec40bec9f2d99bdbd6dc61199c2f610be5e-2880x2630.jpg?w=2880&h=2630&auto=format)
The effect of the iconic Ballet BC logo is one of rhythm and syncopation. It depicts the ensemble and the individual. It primes expectations and delivers surprise.
![](https://cdn.sanity.io/images/zixjfcpx/production/5c863189fceb6ac2ba9c56e11e2d1f75df1d54b1-2880x2426.jpg?w=2880&h=2426&auto=format)
The Ballet BC typography system is an ode to Helvetica. Graphic standards are carefully maintained with incremental, intentional evolution over several seasons.
![Brand Guidelines](https://cdn.sanity.io/images/zixjfcpx/production/e759123da78f4fbde58cd977c3b11601422ef7d2-1920x1275.gif?w=1920&h=1275&auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/a70d25a55642f17e3790d6772a2cb2e02d9475a0-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/e172bccf8e282c9f5c0f01a12a9eefa7667907fd-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/3094e4dfc6a96924357818896b39a58526c30842-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/5ad131ada20fc82673d6f9525b9511239cb35dc7-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/2e96a96d492c919fcbbc81f954f8c47f2c578c02-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/86ba6597486fe5fa728388fb87b6273c0fe1fa06-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/ea6f406e0a06ca7f9804e5d59cdc04b94c3636b6-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/d0a0449b8bd1b20e94d616f1d59f4ec9b38a5c89-1440x1918.jpg?auto=format)
![](https://cdn.sanity.io/images/zixjfcpx/production/f3b422765f56e46cfd5de9e95e8c9089e3f514c2-2880x3144.jpg?w=2880&h=3144&auto=format)
Color and treatment of imagery is refreshed annually and provides for a bold new look to be introduced for each new season.
![](https://cdn.sanity.io/images/zixjfcpx/production/d9ffa84a145e79d1c320c8cefef446b93fe76f73-2880x2630.jpg?w=2880&h=2630&auto=format)
Burnkit’s branding and design for Ballet BC has been awarded on multiple occasions over many seasons.
![](https://cdn.sanity.io/images/zixjfcpx/production/33394e323dc383d8a036a9b7fb6bc4ad50d3d483-2880x3720.jpg?w=2880&h=3720&auto=format)
We designed and developed the Ballet BC website to function simply and effectively, while reflecting the creative and expressive qualities of the brand.
![](https://cdn.sanity.io/images/zixjfcpx/production/2f3684352bc08e6587929ccefe5e1cfe1fd6f45b-1800x2186.jpg?auto=format)
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in Arts