Electronic Arts is an interactive entertainment company with 600M active players. EA Create is their multidisciplinary team of creatives with locations around the globe.
EA Create
Naming
Brand Identity
Campaign
Environmental
EA Create is a widespread group of artistic and technical teams that required a powerful brand system that would at once unite them, while defining each location’s unique identity.
A creative force in the EA universe, EA Create needed to define itself within the larger Electronic Arts brand. A wide-ranging explorative presentation imagined how EA Create might present and organize itself.
Teams from around the world could be strengthened by a common identity while proudly expressing their unique qualities and abilities.
Environmental applications brought the EA Create brand to life in multiple locations, and for hundreds of employees and partners.
Carefully organized graphic standards help to maintain order within a multitude of different offices, studios, disciplines and cities.
The EA Create brand launch included plenty of swag supported by a suite of hardworking branded materials.
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