Art Opens Website

The Build Up Website

The new, purpose-built home for the Vancouver Art Gallery is one of the most significant cultural projects undertaken in Canadian history and required a brand program that shook off the past.

A commitment to artists, community, indigenous reconciliation, and environmental sustainability is central to the project.

Graphics and animations reflect the weaving concept

In partnership with Vancouver Art Gallery leadership we explored how important elements of the art, architecture and inclusion of stakeholder communities might be represented in the brand.

We developed brand concepts that could convey the immense nature of the project in a powerful yet playful way.

The brand program included guidelines for applying creative to campaigns, corporate communications, memberships, exhibitions and events.

Color, design and campaign messaging were designed to evolve over a multi-year campaign. Milestones are announced via periodically updated design to maintain momentum over the project lifespan.