Western Canada’s largest art gallery is on a journey to redefine what a 21st century museum can be.
Vancouver Art Gallery
The new, purpose-built home for the Vancouver Art Gallery is one of the most significant cultural projects undertaken in Canadian history and required a brand program that shook off the past.
A commitment to artists, community, indigenous reconciliation, and environmental sustainability is central to the project.
Graphics and animations reflect the weaving concept
In partnership with Vancouver Art Gallery leadership we explored how important elements of the art, architecture and inclusion of stakeholder communities might be represented in the brand.
We developed brand concepts that could convey the immense nature of the project in a powerful yet playful way.
Brand Guidelines for Art Opens and The Build Up campaigns
The brand program included guidelines for applying creative to campaigns, corporate communications, memberships, exhibitions and events.
Color, design and campaign messaging were designed to evolve over a multi-year campaign. Milestones are announced via periodically updated design to maintain momentum over the project lifespan.