PKWY refers to its location along City Parkway in Surrey, Canada. The abbreviated name sets an energetic tone for an urban development within a reinvigorated downtown.

No stone went unturned as we explored the visual opportunities for the PKWY brand identity. We exceeded client expectations and introduced new ideas that shook up industry norms and got people talking.

Expressive, rhythmically set typography reflects the confident, forward-looking attitude of the brand, and sets it distinctly apart within a hyper-competitive real estate market.

A robust and detailed brand guidelines made considerations for a wide range of uses including digital, print and environmental applications.

Out of home advertising, quality printed materials, and environmental graphics worked together to create a powerful impression in the market.