A world-class architecture firm rooted in the landscape of the Rocky Mountain West of America.
CLB
Brand Strategy
Visual Identity
Website
CLB has honed a design language that brings people into intimate dialogue with place. Our approach was to envisage a brand that would elegantly compliment their unique work, perspective and interests.
Architecture and interiors are united in a creative vision that begins with place, so that each design grows authentically from its site. The character of the visual identity needed to reflect this, and so concepts were developed in a search of true brand authenticity.
During the brand exploration phase we worked closely with the CLB team to create a visual identity that could aptly introduce the distinct nature of the firm, yet never overshadow the work itself.
Typography, graphic standards, and art direction of photography extend from the core brand concepts to form a cohesive and systematic visual identity system.
Insightful UX design and development enabled the creation of a highly visual, informative and flexible website that can be updated regularly over time.
The website performs as an elegant vessel for sharing imagery and background to tell the CLB story and introduce the firm in a highly tangible and intimate way.
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in Architecture and Interiors
