An official charitable partner, BC Parks Foundation is working to build the greatest system of parks and Indigenous protected areas in the world.
BC Parks Foundation
Brand Strategy
Visual Identity
Website
Highly engaging and visually stimulating, the BCPF brand and website design express the vision of a system of parks and protected areas that are full of life, providing recreation, health benefits, and jobs for generations to come.
BCPF wants to invite everyone to get involved in conservation whether by donating, sharing, volunteering, or simply enjoying. The character of the brand needed to reflect this proactive spirit.
During the brand exploration phase we looked at how we could retain the existing logo and build a new, more compelling visual identity system around it – a brand evolution that felt entirely new.
Brand refinements included consolidating various initiatives into a bolder, more cohesive, and more highly recognizable visual identity system.
Imagery is given room to tell the story. Epic landscapes and people enjoying incredible parks and protected areas paint a picture that is utterly compelling.
Carefully considered UI and UX allow for a website that is efficient to navigate and inspiring to consume.
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