22 System is a suite of minimal, beautiful, and flexible electrical devices designed by Bocci.
22 System
Brand Strategy
Visual Identity
Website
22 System installs flush in millwork, stone, concrete, and drywall, with no cover plates or fasteners. A visual identity and website that expressed equivalent design consideration and efficiency was intrinsic to the brief.
The unprecedented design represents innovative engineering, and installations can range from feeling minimal to whimsical, so the character of the brand needed to reflect this same simplicity, flexibility and creativity.
During the brand exploration phase we looked at how the logo could project the distinctly minimal, yet creative potential of the product.
Typography and graphic standards extend from the core visual concepts and are applied to a cohesive, and highly functional visual identity system.
Expert digital strategy enabled the creation of a highly functional and hardworking commerce website that could be supplemented and adjusted as needed over time.
Carefully designed UX allows for an enormous amount of detail and specification to be clearly presented and intuitively navigated.
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