Identity and Website
We created a graphic identity that features an elongated dash, exemplifying a connection between the names of the firm and the people that work there. This is mated with contemporary typography and a vibrant colour palette that projects a positive and personable brand look and feel throughout all applications. The positioning statement—Prospering Together—conveys the firm’s inclusive, collaborative and entrepreneurial character.
Whitelaw Twining’s new responsive website highlights all of these brand characteristics, applies smooth navigation, strong imagery and subtle animation. The result is an impactful, attractive website that sets Whitelaw Twining distinctly apart in their industry.