Identity
The identity system combines a geometric sans-serif typeface and a conceptual logo with plenty of white space to offset bold, playful photography.
A 100% plant-based menu sets the stage for a new identity and brand application for Virtuous Pie—a delicious and affordable vegan pizza and ice cream restaurant.
Website
Virtuous Pie’s website is fully scalable to incorporate a growing number of locations and menus. It includes colourful brand photography, a media-rich blog, location-specific menus, and an online ordering system.
The new Virtuous Pie brand was implemented across a range of packaging and print materials, including menus, pizza boxes and ice cream labels.
Environmental Graphics & Signage
Neon signage, window graphics, sandwich boards and lightboxes carry the visual identity across the various restaurant locations.
