Brand Exploration

Following brand discovery, we developed visual concepts through a creative exploration process, working closely with the Veilance team to determine a clear creative direction for the new brand identity.

Graphic Identity

Veilance does not adhere to traditional definitions of streetwear, luxury, or technical apparel. The updated brand identity channels their meticulous attention to detail and minimalist aesthetic to create a unique identity for the brand that is distinct from their parent company Arc’teryx. 

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