Planning Vancouver Together is a three-year outreach campaign to inform the development of a new city plan for Vancouver.

Brand Identity and Website

Together with the City of Vancouver, we underwent a strategic naming process before developing a comprehensive brand identity for Planning Vancouver Together. The brand, campaign and website allows the City of Vancouver to inform the community of important information while encouraging engagement from all.

Carefully listening and responding to all stakeholders was key to building consensus for the brand direction.

Detailed brand guidelines provide graphic standards that the City of Vancouver can apply to roll out the campaign in a consistent manner.