Peterson are a real estate company focused on community, development and management of commercial and residential properties.

We worked with photographers Andrew Latrielle, Evaan Kheraj and Lucas Finlay to create a new bank of architectural and cultural imagery for Peterson.

Identity and Website

We created a strong, simple wordmark with curved features to represent legacy, community and professionalism.  As well as clear, modern typography, colour palette, and a positioning statement—Something Greater—that the whole Peterson team are proud to represent.

For the site, we prioritized smooth navigation, concise content, notable property footage, and a new bank of office culture and architectural photographs, all of which are key attributes for Peterson’s new responsive multimedia website design.