Identity and Website
We created a strong, simple wordmark with curved features to represent legacy, community and professionalism. As well as clear, modern typography, colour palette, and a positioning statement—Something Greater—that the whole Peterson team are proud to represent.
For the site, we prioritized smooth navigation, concise content, notable property footage, and a new bank of office culture and architectural photographs, all of which are key attributes for Peterson’s new responsive multimedia website design.