Various campaigns—which include photography, design and messaging—for Pacific Centre, Vancouver’s major downtown shopping centre with a fashion-skewed mix of retailers.

Photography by Evaan Kheraj.


A new logo and identity developed for Pacific Centre to support the renovation and redesign of the building itself.

Smashing Fashion Campaign

With a tongue-in-cheek approach, we developed the headline Smashing Fashion to immediately connect the temporary pain of unsightly construction and travel detours with the promise of a gleaming new beacon of fashion and retail. The accompanying imagery, conceived and shot by our team, has fun juxtaposing high fashion, demolition and construction.

I Am Downtown Campaign

Directed at people who work, live and shop in Vancouver’s energetic and colourful downtown, “I Am Downtown” portrays how Pacific Centre is part of a community and a lifestyle.

Photography by Evaan Kheraj.