Identity
A new logo and identity developed for Pacific Centre to support the renovation and redesign of the building itself.
Various campaigns—which include photography, design and messaging—for Pacific Centre, Vancouver’s major downtown shopping centre with a fashion-skewed mix of retailers.
Photography by Evaan Kheraj.
Smashing Fashion Campaign
With a tongue-in-cheek approach, we developed the headline Smashing Fashion to immediately connect the temporary pain of unsightly construction and travel detours with the promise of a gleaming new beacon of fashion and retail. The accompanying imagery, conceived and shot by our team, has fun juxtaposing high fashion, demolition and construction.
I Am Downtown Campaign
Directed at people who work, live and shop in Vancouver’s energetic and colourful downtown, “I Am Downtown” portrays how Pacific Centre is part of a community and a lifestyle.
Photography by Evaan Kheraj.
