The celebrated boutique roaster asked us to help communicate how its brand identity blends its European roots with a progressive, West Coast attitude. We crafted the headline “West Coast heart, Italian soul” and created a logo that speaks to both the classic—with simple, mid-century letterforms—and the contemporary—with a vigorous, almost scribbled, line that dives in and out of the stylized coffee bean graphic.

Milano founding father Francesco Curatolo brought the coffee tradition and trade secrets of Milan to Vancouver in 1984.