The new kid on the Toronto beer scene, King Taps is a massive multi-level beer hall with over 50 beers on tap and an extensive menu of elevated pub eats.

Identity & Messaging

We worked with the team at King Taps to develop an identity and messaging system which conveyed ideas of craft and confidence, of professionalism and fun. Informed by traditional serif letter forms, we created a wordmark, icon and pattern which work together in a system which is flexible and dynamic, bold and recognizable. The brand messaging establishes a communication style which is youthful and familiar, reflecting the established brand vision.

Environmental Graphics

King Taps’ prominent location in the heart of Toronto’s downtown demanded a bold and bespoke approach to signage. Working with the King Taps signage team, we developed a system for both exterior and interior signage which prioritizes simplicity and consistency.