Following an extensive brand discovery process with the founders and leadership team, we explored themes, headlines, ideas and visual concepts for the Herschel Brand Book. We worked closely with the Herschel creative team to review and participate in open and candid conversations to confirm a clear creative direction for the project.
Herschel leadership expressed a vision to go beyond the typical mission/vision statement to share their brand in a more visual and authentic way. We worked together to develop an internal Brand Book that captures the heart of the company and is an open reflection of their culture and values.
The uncased Smyth-sewn binding technique showcases the trademark red thread
As the Herschel Supply Company creative team prepared for the launch of new product lines, we collaborated with them to create an updated web strategy and primary navigation to provide a better customer experience.
