We developed a robust visual identity for Group2 that is versatile and distinct. The logo is comprised of two elements; the wordmark and the description line. The logo is the key visual brand identifier and is intended for use on all major communications, both internal and external. In certain instances, the logo may be substituted with several permutations. These permutations utilize the vertical axis, running between the p, 2, and description line as a guide, allowing elements to shift up and down, resulting in a series of different arrangements or groups.