Identity
We designed a complete visual identity for Encore Business Solutions. The logo is the key visual signifier of the Encore brand and is comprised of a brand icon and wordmark. The brand icon is a stylized ‘e’ constructed of a minimal number of elements representing efficiency and partnership. The wordmark is a complimentary visual signifier for the logo comprised of modern, sans-serif letterforms.
The visual language of Encore is communicated through the use of bold colour and brand icons that are derivatives of the logo. The Encore brand typeface is Theinhardt. Its strong personality and highly legible letterforms support and complement the geometric qualities of the brand icon.
