Founded in 1981 by Niels Bendtsen, Bensen combines elegant designs with meticulous craftsmanship to create versatile furnishings.

Designed by Niels in 1975, the Ribbon Chair sits in MoMA’s permanent collection.

Website 2019

For a responsive, modern update, we designed a new website for Bensen that utilizes smooth interactions and subtle details to showcase beautiful product imagery.

“Our philosophy balances simplicity and honesty so that the designs may continue 
to grow in today’s ever-changing world.”



The Bensen site reflects the simple sophistication of their products, including imagery, technical details and drawings for the entire line of furnishings.

“Quality is a funny concept. We tend to think of it as being associated with handcraft. But quality is also about your attitude to design.”

—Niels Bendtsen

Print Design

Poster/brochure hybrid used for the annual design exhibitions and salons in New York, Milan and Paris.