Site furnishings designed and manufactured to be durable, customizable and that shape urban landscapes.
Green Theory
Brand Strategy
Visual Identity
Website
Campaign
Green Theory elevates site furnishings with refined design and smart manufacturing practices. Our vision for the brand was to demonstrate their modern approach to design and reflect how they embrace new techniques and materials in their products.
Green Theory takes a practical approach to creating site furnishings that begins with solving problems for environments. Each design emerges from a perceived need. The visual identity reflects this and conveys a refined simplicity and a welcoming, positive character.
During the brand exploration phase we worked closely with the Green Theory team to create a visual identity that could aptly introduce the distinct nature of the organization and highly profile the products themselves.
Typography, graphic standards, and art direction of photography extend from the core brand concepts to form a cohesive and systematic visual identity system.
Insightful UX design and development enabled the creation of a highly visual, informative and flexible website that can be built upon and rejuvenated annually with new product offerings.
The website performs as a strong brand introduction and a hard working sales tool for the organization.
View all work
in Manufacturing
